Who We Are
In 1999, AdviceAmerica was founded in the heart of Silicon Valley by a team of software entrepreneurs and financial services professionals, each with over twenty years of wealth planning experience. They have devoted their careers to helping people set and attain financial goals through comprehensive wealth planning and by recommending solutions to goal shortfalls. Recognizing the productivity, accuracy and consistency that automation can bring to the financial advice-generation process, they teamed with entrepreneurs who have built highly successful enterprise software and Internet companies. The result has been the introduction of AdvisorVision, a best-of-class Web-based product suite designed by planning professionals for planning professionals. Venture and customer-funded, AdviceAmerica has numerous highly referenceable customers reaping significant returns on their AdvisorVision investment.
The Market Need: Quality Financial Advice
AdviceAmerica addresses a mission-critical problem for any financial services firm: the exceptionally high demand for quality financial advice. With the downturn in the economy, self-directed investments have left many Americans very disappointed with their progress toward goal accomplishment. Surveys are now showing that average Americans expect to work more than five years longer than they had previously planned to, and that some who already retired must leave retirement and re-enter the job market.
Consumers need professional assistance to get retirement plans back on track and achieve their other financial goals as well. As a result of increased market demand, financial advisors have been overwhelmed by growing client loads. At the same time, the financial advice business has its liabilities. With the U.S. Government protecting consumers from unethical practices, financial institutions must deliver consistent advice with accuracy and compliance. This is no simple task, considering the varying range of expertise within advisor ranks and the lack of management visibility and control over the process.
Automating the advice-generation process lets financial services firms significantly reduce liability by controlling advice recommendations. Automation also increases the productivity of advisors and helps
customers to be more successful resulting in increased assets under management through the cross-selling of products. At the same time, customers and advisors build a trusted relationship and the financial services firm becomes a one-stop planning partner with significant differentiation.
Collaborative, Web-Based Financial Planning Software
Our products are positioned as wealth planning and relationship management applications that serve the planning and control needs of the financial services industry. Considered the most comprehensive, feature-rich wealth planning software on the market, our AdvisorVision products receive great praise for usability, and depth and breadth of planning coverage. In fact, Forbes Magazine has voted AdvisorVision the best financial planning application on the Internet for the last three consecutive years.
Because these are not isolated desktop applications working independently, falling out of step with compliance rules and investment philosophies, and offering no management visibility of the sales pipeline, AdvisorVision's integrated and Web-based component software fosters planning collaboration between the customer, advisor, call center, trust department, marketing and sales management. This roles-based system is the glue that pulls everyone together with one secure and collaborative platform that is enterprise-scalable, extensible and adaptable to your business. |
